5 Steps for Successful Transcreation Project
Transcreation is vital to success in international business. Opening of new markets in different countries is beneficial to business. But…
How Pepsi Adapts Around the World
Pepsi is one of the most popular carbonated beverages in the world. It's the main competitor of Coca-Cola, another carbonated…
The First Three Months of Learning New Language
“Well begun is half done.” attributed to Aristotle, 4th century BC When I moved to Tokyo in 1971, I immediately…
How to Be Commercial Voice-Over Actor
Some radio or TV commercials catch your attention immediately due to the visuals as well as the voice used in…
3 Things You Need to be Successful Marketing Translator
Generally speaking, a translator has to be fluent in at least two languages, but aside from this, someone who wants…
Must-use International Business Travel Tips for your Next Trip
International business travel – it can be an opportunity to see a new locale and expand your horizons, yet the…
Why Comprehensive Input Matters When Learning Foreign Language
Studying Versus Learning: How We Acquire Languages If you’ve ever struggled to learn a foreign language, you’re not alone. A…
Can You Translate Keyword Research?
Keyword research is defined as the act of finding phrases and words that Internet users type into the search engines'…
10 Things You Need to Know About Marketing Translation
Marketing translation involves the translation of text as well as delivering the right marketing message, mindful of the cultural preferences…
What All Marketers Can Learn from the K-Pop Industry
South Korea's K-pop industry is one of the examples of modern marketing techniques that other marketers can emulate. Right now,…
What is Transcreation? Everything You Need to Know
Transcreation is a compound word that combines translation and creation. There are situations where translation or localization does not suffice,…
German Interpreting: Key Differences Between German and English
The German and English languages are West Germanic, a branch of the Indo-European family of languages. While they are from the…