Multilingual Google Ads: Can You Translate Google Ads?
It's possible to translate Google Ads campaigns, but for PPC (Pay Per Click) and SEO (Search Engine Optimization) purposes, it…
Global Social Media Marketing Guide: All You Need to Know
Companies engaged in global business include global social media platforms in their marketing mix in order to reach more audiences.…
Color Symbolism – Psychology Across Cultures
For centuries, colors have been an important part of people's lives. Modern day researches study color psychology across cultures, because…
How Lay’s Potato Chips Adapts Around the World
Many people young and old cannot resist a bag of chips, one of the most easily available snack foods, and…
Global SEO Guide: Ranking in Multiple Countries
In starting your business globalization plan, it is essential to think of all the details that go with your brand…
International Market Research: The First Step for International Expansion
Global business success depends on many critical factors and research methods that require detailed analysis. Much of the data that…
Top 7 BPO Companies in 2019
Many companies worldwide rely on business process outsourcing or BPO companies to handle specific tasks or entire segments of operations.…
5 Steps for Successful Transcreation Project
Transcreation is vital to success in international business. Opening of new markets in different countries is beneficial to business. But…
How Pepsi Adapts Around the World
Pepsi is one of the most popular carbonated beverages in the world. It's the main competitor of Coca-Cola, another carbonated…
The First Three Months of Learning New Language
“Well begun is half done.” attributed to Aristotle, 4th century BC When I moved to Tokyo in 1971, I immediately…
How to Be Commercial Voice-Over Actor
Some radio or TV commercials catch your attention immediately due to the visuals as well as the voice used in…
3 Things You Need to be Successful Marketing Translator
Generally speaking, a translator has to be fluent in at least two languages, but aside from this, someone who wants…