You may not realize how important product and service localization is and that’s where our Day Translations blog comes in. Our blog today tells you all about localization, what its many benefits are for any industry and how you can begin to implement it.
Let’s take a dive into the very rewarding and beneficial world of product and service localization and why you should consider applying it to your business.
What is Localization?
It’s the process of making a product or service linguistically and culturally appropriate to suit the needs of consumers in new markets. Text can be translated, packaging can be changed, and website material can be altered to make it really connect with international buyers.
Incredible Benefits of Product and Service Localization
There are a number of benefits that come with implementing proper product and service localization. Let’s look at the most prevalent ones.
- Increased customer satisfaction
- An expanded customer base
- Makes transitions to new markets easier
- Drives better brand integrity
- Shows commitment to customers
- Enhances revenue
- Allows your business to gain a competitive advantage
- Strengthens global presence
By knowing and understanding all these benefits, there’s no doubt that localizing your products and services is proving to look like a must as opposed to an option.
Kinds of Product and Service Localization
When focusing on product localization your business will want to focus on these three aspects to ensure your localization strategy is effective.
Cultural Adaptation
Making changes to a product to make it more compatible with particular cultural standards is what we refer to as cultural adaptation. For instance, certain countries may attach distinct meanings and associations with specific images and colors. If your product’s color scheme and media plays a significant role, cultural adaptation should take these new color and image associations into account.
Linguistic Localization
Linguistic localization involves translating the written and visual content of your products and services into the target language. To better meet local expectations, especially with more complex items like apps, this can be as simple as translating an instruction manual or it may require adding new infographics and how-to tips to your social media channels.
Marketing Localization
Marketing localization should never be overlooked. It is integral to understand your target market in order to modify your message so that it will connect with them on a cultural level.
This involves anything from establishing brand-new taglines and slogans to developing entirely new advertising campaigns that are tailored to that target audience.
Internationalization
One of the most important aspects of preparing for localization is internationalization. Internationalization entails creating or developing a product and service such that it can support multiple languages from the very beginning. The procedure attempts to get your service and product ready for localization.
Netflix’s Localized Marketing Campaign that ‘Hit the Nail on the Head’
Offering viewers options and preferences that are strongly influenced by where they are located in the world is one way Netflix built and maintains relevance to their global audience.
The company has been able to hone its formidable digital marketing strategy in local markets with relatable, culturally accurate content, ranging from original series and films to documentaries and reality shows.
Netflix frequently exemplifies the small but significant impact of modifying content based on audience location-specific preferences and viewing patterns.
Customers can feel that this brand understands them better thanks to customized information that is tailored to particular geographic areas. In order to stay in touch with shifting local market preferences, Netflix plays its bit by employing insights to identify cultural influences, hobbies, and entertainment trends.
Why Should I Consider Localization?
Product and service localization is a difficult but efficient process that needs careful preparation and implementation. The hard work will start to pay off after localization pain points are addressed and done well.
A well-localized business and product will appeal more to potential customers and have a higher chance of success in foreign markets.
All the elements that will affect the project’s success should be taken into account while planning a product localization effort. This includes understanding the process between the development and localization teams as well as picking the appropriate localization method and tool.
Finding an Efficient Localization Service
Day Translations provides professional localization services that can aid in your company’s global expansion. You want your target market to believe that your product and service were designed just for them when you introduce them to a new market. You’ll succeed in doing it with the help of our expert localization services! You will excel well beyond basic website translation. You’ll expand your company internationally!
We gave you so many reasons to consider localization for your business. Contact us today so that you can get started on sharing your message with the rest of the world.