French brand L’Oréal S.A., the largest cosmetics company in the world, adapts to different cultures through its careful study of their target markets. Moreover, the company is known to embrace diversity, providing it with an excellent corporate environment across its different regional offices. How it…
After launching your eLearning course, it’s time to recoup your expenses by reaching more users with your eLearning platform. Marketing is very critical to the success of an online course. eLearning course creators should know some clever marketing techniques to ensure that their objective of…
eLearning is education, learning or training given online via a computer or any digital tool. The technology enables someone to learn or train anytime, anywhere he or she is located. eLearning is applicable to any industry and any type of training. Originally, the system was…
Global business success depends on many critical factors and research methods that require detailed analysis. Much of the data that can guide global companies on successful export planning comes from international market research. This research process is important to businesses because it can provide a…
Transcreation is a compound word that combines translation and creation. There are situations where translation or localization does not suffice, particularly when they involve marketing and advertising. Several terms describe transcreation, including cultural adaptation, internationalization, marketing translation, free-style translation, international copy adaptation, cross-market copywriting and…
Who are the top 5 localization companies? This question is undeniably difficult to answer, but it’s a topic worth exploring to help those who are seeking the best choices when it comes to having their content localized for a specific region. This post is part…
In its broad definition, desktop publishing (DTP) is the creation of printed displays of information and ideas using a computer software. Desktop publishing is used for electronic distribution or commercial or desktop printing of web pages, e-books, newsletters, slideshows, PDF files and more. Desktop publishing…
Don’t expect that it would be a simple and straightforward process if you want to expand your app. It may be easier than the challenge of first launching the app, but it wouldn’t be easy. You also have to define what “expansion” for your app…
Have you seen our Localization 101 Guide? This article will help you understand what localization is, what it entails, and the different elements involved in the process. __________________________________________________ Fancy becoming a video game translator? You must know it’s not going to be as easy and…
This article is part of our Complete Guide to Localization, check it out for a more comprehensive approach to this practice. ___________________________________________________________ Maybe it’s because they are industry terms that many clients believe that website localization and website translation are similar services. As they are…
This article is part of our Localization guide – check it out for a detailed blueprint on this complex process. ___________________________________________________ Developers are flooding the market with mobile apps, some of which are very useful while others become popular only for a short time, but…
Global companies are finding it harder to reach their intended audiences as competition increases; therefore it is more important now to know what to look for when hiring a localization partner. Online content continues to increase and more clients are looking to include multimedia on…
