Digital learning is the fastest-growing sector within the education industry, with a swooping annual growth rate of 900%. In fact, the international eLearning market is expected to reach a total value of 243 billion dollars by 2022. Educational institutions, businesses, non-profits, and professionals converge in…
CTAs play a crucial role in digital marketing. A call-to-action invites the user to take the next step towards getting to know your product and making a purchase. They’re key elements in your landing page, email copy, social media posts, and ads. But they’re so…
Hey! This article is part of our Ultimate Guide to Localization – check it out for a full, comprehensive post about this method and what it entails, who it is for, and much much more! ___________________________________________________________________ A brand is far more than just a name…
Hey there! This article is part of our full Localization All-in-One guide! Check it out to find out more about the entire process behind international expansion! So, here’s something that even movie lovers could’ve missed. Movies go through a localization process for which their content–script,…
As we previously covered in our hospital expansion guide, expanding a hospital abroad is a challenging process, but a highly rewarding one. While companies in the healthcare sector that are selling products have a far more standard expansion process – with extra attention to regulation,…
Hey! We have a full Global Marketing Guide designed to give you the toolkit of tutorials, videos, and step-by-step guides that will help your business expand abroad! Every year, millions of companies invest millions of dollars in online advertising campaigns. That’s because pay-per-click campaigns…
When it comes to meeting the needs of global brands, translation alone doesn’t cut it. That’s why businesses operating internationally often have to recur to localization and transcreation services. But, as we begin to learn about these solutions, we may notice that they seem to…
Decades after surviving the Dot-Com crash, Amazon continues to grow. The company has amassed a yearly revenue of 11.59 billion dollars, and has a seat at the table in a diversity of industries, from cloud computing to entertainment. Today, we’ll look at the secrets behind…
This article is part of our Localization Guide – check it out to access all the resources we have designed to help you expand your brand abroad! ____________________________________________________________ Localization is a must-have when it comes to going global with your business. A huge part of…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
The Hispanic population in the U.S. reached 59.9 million in 2018. This makes them the second–largest ethnic group in the United States. The Selig Center for Economic Growth at the University of Georgia’s business school determined the total buying power of the US Hispanic population…
