Fashion Weeks are exciting events that draw attention from all corners of the globe. So if your brand is only communicating with your audience in English or your native language, you’re missing out on many potential customers. While English is a global language, most people…
There are some amazing benefits that come with localizing your website, many of which are linked to giving you the opportunity to gain visibility, attract more customers, and of course, make more money. But what are the benefits of localizing your fashion website? When you…
Video game localization is the process of adapting game content designed for one region and making it suitable for another. But did you know that there are certain skills video game localizers need? The video game localization process includes translation and changes to game packaging,…
If you’re involved in the video game industry, you may have heard the term video game localization. However, many people ask what is video game localization. What does it involve? And does it affect games? In simple terms, localization takes a product initially created for…
2020 and 2021 brought unprecedented growth for the e-commerce sector. But those that ignored e-Commerce SEO might not have bathed in this glory of growth. This digital shift took place at an international scale, and it was especially felt in developing economies, where growth is…
As more and more companies explore the global marketplace, brands realize that English content alone isn’t enough to penetrate foreign markets and international audiences. Glocalization, localization, international expansion. It’s the talk of the town. And if you don’t know what we’re talking about, this article…
After the dust from America’s Black Friday and Cyber Monday shopping festival settles, China’s third-largest shopping festival takes place: Double 12 Day, also known as Couples Day! You might have heard about the widespread reach of China’s Single’s Day shopping festival. Single’s Day happens on…
Software localization is all about creating a better product-market fit. At the end of the day, you could have the best software in the world but if 40% of internet users would never buy from a website that doesn’t have content in their native language,…
Thanks to the international success of big brands like Coca-Cola and Visa, globalization is now a force to be reckoned with. Lately, other companies like Peloton use localization to embark on expansion missions abroad, thinking globally while keeping the focus on local relevance at the…
The talk of the town is a mild expression when referring to the recently released and wildly popular Korean series, Squid Game. Not only was Squid Game Netflix’s biggest series launch to date, but it became the number one series in Netflix’s top ten list…
Localization is at the forefront of digital transformation and international growth for brands. The shift to a digital-first world sees companies reevaluate their business practices, prioritize digital marketing strategies, and recognize the importance of language as a driving force for the growth of their business….
UPDATED 2021 Localization involves a complex process to ensure that every element conforms to the given standards and specific requirements to answer the needs of target locales and audiences, one of which is linguistic testing. Linguistic testing is part of the non-functional testing after…
