Getting external links is one of the highest priority goals in search engine marketing (SEM). To achieve it, you need to know how to create and implement link-building strategies to help improve your link profile. Moreover, you want to know which tools are suitable for a consistent build-up of link mass and where to get natural backlinks, as well as many other nuances.
If you provide language services, you understand how crucial it is to maintain a solid online presence. Link building is one of the finest methods for this. The act of obtaining other websites to link back to your site is known as link building, and it may significantly boost your ranking in search engines and overall online visibility.
So how do you go about building links exactly for linguistic services? Several techniques to consider are included below, but let’s start with the basics.
What Is Link Building?
Link building is one of the key SEO areas that is used to build a link profile of a site, which is a prerequisite for the successful promotion of any resource in search engines. Google, in particular, is the most favorable to sites that have hundreds and thousands of backlinks of different types from relevant reputable web sources. There’s an art to properly building a solid link profile.
An effective link-building strategy aims to form as natural a site’s link profile as possible. This means that backlinks appear on quality authoritative resources that share their weight with the acceptor site. Ideally, this should happen constantly and evenly. How can this be achieved?
To answer this question, let’s take a look at some link building statistics. For instance, 94% believe that, even in five years, links will continue to be a critical factor in Google’s ranking criteria. Moreover, 90% of link builders stress the importance of both follow and nofollow links, as the latter still hold sway over search rankings.
Consistent link-building is also crucial because a study on link survival rate found that almost 50% of backlinks disappear after 7 years, meaning websites could lose all of their backlinks if they do not maintain and acquire new ones. So, understanding and optimizing your link-building efforts remains paramount for sustained SEO success.
“Perpetual” Strategies
Every novice SEO professional has a question about how to get natural backlinks to their site quickly, safely, and at no cost. There are many strategies that work, from seeking experts’ help to using free link building tools. Some of them have long been tried by link builders, and some have only emerged recently.
In each case, the most effective link-building method depends on the budget, the situation in the niche, and the methods used by competitors. However, there are still a few strategies that are particularly useful for linguistic services as translation, localization, transcreation and interpreting.
Top 5 Link-Building Strategies for Linguistic Services
#1 – Guest Blogging
Writing guest articles for other sites in your field is an excellent link-building approach. Search for blogs that address linguistic services topics and contact the authors to see if they would be interested in posting content from you.
Ascertain that the article or review is of high quality, educational, and relevant to its intended audience. Also, make sure you include a backlink to your site in the author bio to help attract visitors and enhance your search engine results.
#2 – Local Directories
Another effective link-building strategy for language services is to be included in local directories. Some of them allow you to create a link profile with information about your business, including your website. This can assist with ranking higher in local search results and make it easier for potential clients to find you. Pick reputable directories that are relevant to your business and location.
#3 – Create Valuable Content
Providing quality content is one of the most efficient strategies to naturally get connections. This might take the shape of blog articles, video content, infographics, or any other sort of educational and e material. When you generate helpful information, people are more inclined to share it and link back to it. This can help improve your website’s position in SERPs and drive more visitors to it.
#4 – Outreach
Outreach is a method of getting quality links, which is based on direct interaction with the owners of attractive web resources, including blogs. Mutually beneficial contacts with relevant sites are established through email requests and personal agreements on cooperation. As a result, the project receives company mentions and articles with backlinks.
Outreach is at the intersection of crowdsourcing and email marketing. It differs from the regular paid link placement technique by the need to maintain human contact with partners, as well as to be able to attract attention and persuade. This can be troublesome but still profitable.
Backlinks received through outreach are perceived by search bots as natural and have a positive impact on the organic ranking of the project. In turn, outreach is conditionally divided into the following two groups:
- Guest blogging;
- Link/article exchange.
Top agencies usually employ this approach. Let’s see what results outreach can bring by the example of Editorial.Link.
Editorial.Link’s primary objective is to acquire high-quality editorial backlinks from websites that do not sell them. These coveted links originate from the corporate blogs of a diverse range of businesses across multiple industries, including well-known software-as-a-service (SaaS) companies.
So, through outreach, they were able to get links from such websites as g2.com, cloudways.com, clickup.com, hubspot.com, monday.com, wordstream.com, similarweb.com, and many others. Any of these links couldn’t have just been bought, and that’s why they have such high SEO value. All in all, the Editorial.Link team has already been able to build over 5,000 high-quality backlinks in this way.
Thus, the outreach strategy, while not easy, is incredibly fruitful.
#5 – Social Media
Social networking may be an excellent technique for increasing the number of referrals to your site. Share your material on social networks like Twitter, Facebook, and LinkedIn, and urge others to do the same. Make sure to add a link back to your site when you post content on social media. This can increase visitors and improve your SEO.
Placing information about your company and links to your main site in various articles and reviews, as well as on social media pages, job search sites, and any platform with user-generated content is one of the oldest tools for getting backlinks.
Backlinks from submits no longer play a leading role in search engine promotion today and do not improve your organic reach indicators. However, they still should be included in a natural link profile and are, therefore, useful for SEO. Especially, since submits are usually free.
Keeping up the pace of link building is helped by linking in comments on forums and blogs. This is one of the safe methods of link building. Although the effectiveness of links in forums has been decreasing noticeably in recent years, the method still helps increase brand awareness and attract the target audience.
Additional Tips on How to Make your Linguistic Website Rank Higher
Link building for language services is a continuous activity, not a one-time event. Building quality links that can help your website rank better in search engines requires a lot of time and hard work. Nonetheless, the end effect is well worth it.
That said, here are a few more ideas to assist you with your link-building efforts:
Conduct Competitor Research
Competitor research is an effective method for discovering new link-building opportunities. Analyze your competitors’ websites to see where their backlinks are coming from. This may assist you in determining which websites to target for guest blogging or outreach. You may also use tools like Ahrefs or SEMrush to check which keywords your competitors rank for and which sites relate to them.
Reach Out to Influencers
Influencers in your industry may be a terrific source for premium backlinks. Search for industry leaders and contact them to see if they are interested in partnering with your com. This can be a guest post or a joint effort on a piece of material. Influencers often have a significant following of people who pay close attention to their views, which may be useful in driving traffic to your site and improving your search engine results.
Use Press Releases
Press releases may assist you in building links and boosting your site’s position in Google. Create a news release about your company or a new linguistic service you’re providing and disseminate it via a press release distribution provider. Don’t forget to include a link to your site in the press release.
Offer Scholarships or Sponsorships
Another effective way to build links is to offer scholarships or sponsorships.
Scholarship link building is one fairly simple and legitimate method of boosting your project’s link profile. The strategy is based on attracting students who participate in a research paper contest, announced by the resource, being promoted to post on government and educational portals. Publications should contain a link to the resource that initiated the contest. Similarly, it’s also possible to get backlinks not only in the .edu and .gov domain zones but on any legitimate sites.
This might be an excellent method of obtaining links from educational institutions or organizations that you support. Several universities and colleges include scholarship pages on their websites that connect to the websites of the organizations that provide the scholarships.
Conclusions
Ultimately, link building is an important part of any SEO plan, which is especially critical for organizations that provide language services. By implementing the aforementioned methods and addressing professional teams like Editorial.link, you will be able to:
- Rank highest in Google;
- Drive more traffic to your linguistic site;
- Attract new clients.
The effectiveness of certain methods of obtaining backlinks is a constant subject of debate among promotion specialists. Each strategy has its admirers and opponents. We do not claim to be the final truth but still believe that each of the existing methods has the right to live. However, this does not mean that any of them will necessarily work and bring maximum benefit to your linguistic services.
There are other effective strategies to consider as well, which may work at different stages of promotion. Do not get hung up on just one or two directions; different techniques bring different types of links, which may be valuable for the diversity of your site’s link profile.
About the Author:
Valentyn Shuvaev is the head of outreach at editorial.link, with more than 3 years of experience in outreach, he has trained and managed a team of more than 10 link builders.
https://www.linkedin.com/in/valentyn-shuvaev-6825b8207/