Marketing a product or service may seem simple when appealing to your typical audience, but how do you market your business to a global audience? There are many people and businesses out there that don’t understand the importance of localization. If you own a business and don’t have a localization plan, this is your sign to start the process.
Keep reading as we look at what localization is, why it’s necessary, and when and where you should localize.
So What is Localization?
Localization involves adapting a piece of content’s full meaning so it can connect with a new country and target audience. Localization entails translation, cultural nuances, associated imagery, and other cultural elements that influence how your content will be perceived.
Not only does localization pay keen attention to the target culture, but it is less concerned with staying true to the original text. Culture, history, taste, customs, and tone are just as vital as translation to making a text work in appealing to another market.
Why Do You Need a Localization Plan?
Localization has to come into play by marketing your business on a global scale. There are several benefits to product and service localization. Here are just a few of the many reasons why you should begin localizing your business today.
Localization Gives Creates a Competitive Edge
It can be challenging to compete with businesses that are established in the local market. Local companies might be able to gain customers’ trust far more quickly than an outsider. Adding localization will level the playing field.
Additionally, you will have a distinct edge and be able to establish a solid foothold in the new market if your competitors aren’t localizing their products.
A Localization Plan Fosters Revenue Increase
A wider audience means a greater potential for more revenue, and if you localize your product or service effectively, you’re sure to see an exponential increase. By employing professional translation and localization services, you’re bound to get access to a new market and see a sizable return on investment.
Localization Minimizes Barrier to Entry
There are a number of potential barriers to entry when expanding your business into a new market. It can be a government monopoly, scarce or constrained delivery routes, fierce competition, or even a lack of consumer knowledge of the product or brand.
Localization marketing in many nations is a requirement. This could involve changing the brand name, modifying the ingredients of a product, changing the packaging, or translating the product’s packaging.
When Should You Localize?
Knowing when to localize is your first step in the localization process. Localizing your products and services depends on the business’s desired goals and outcomes. Making a commitment to a new market is a significant move. Therefore it is crucial to ensure the necessary infrastructure is in place to manage conversions.
Prospects should be able to move through the sales funnel once they become interested, just like customers in your own market. This entails having a website that is user-friendly, gated webinars or other assets, CTAs, and available sales professionals that speak the prospect’s language and understand their culture. The company will waste its investment on localization if it is not ready to capitalize on conversions, sales leads, and demo requests.
Internationalization is necessary when attempting to expand a service or product internationally so that customers may have the same experience in every language.
Even when growing within one market, businesses may need to localize. For example, starting business in California means understanding its mix of people, special rules, and what local customers like. This shows why localization matters, even for inter-state expansion. Adapting to the local landscape can help a business succeed in new areas.
Where Should You Localize?
Not sure where or how to localize our products and services? Here is a list we compiled that can help you decide.
- Social Media
- Websites
- Developing new ad campaigns
- Creating new slogans and taglines
- App localization (adapting language and visual elements to connect with new target market)
- User-manuals and how-to videos
Where To Find Localization Services
Day Translations provides localization services that will globalize your brand. When you hire a professional localization service provider, you’re investing in the best translation services.
Your business is in good hands as your products and service localization will be clear and uniquely designed for the intended target audience. to everyone involved. You want your new market to feel seen and understood.
Day Translations provides team of skillful linguists whose passions lie in translations, interpretations, and localization. Whatever your industry, we provide 24/7 support and fast, efficient services to all our valued clients. To learn more about how localization solutions can boost your business, get in touch with Day Translations today!