The short answer to this question is, well, a lot. The business scene is fast-changing and constantly growing. This growth is even faster with the advancements in technology. So for a business to survive in the current competitive markets, it needs to stand out. The only way that a business can stand out is by gaining some kind of competitive advantage.
Subtitling can offer your business the perfect competitive edge over its competition. Let’s dig in and see exactly what it is and how you can use it to your advantage.
What it is
In simple terms, subtitling is the process where you transform speech into text on a screen. This can be on any type of content ranging from movies to TV shows or even ads. This transformation from spoken word to text is what entails subtitle creation. Once created, subtitles are often displayed at the bottom of the screen.
Subtitling is a meticulous process especially if you want it to be precise. You may have noticed in movies sometimes there’s a lag in the subtitles. This could either be that the text appears on screen before the person says the words or vice versa. Little quirks like these often make some people uncomfortable.
And, if someone becomes uncomfortable chances are that they’ll switch off the video. If the video is in their native language then that may not be a problem. But if the subtitles were a translation of the original language, you’ll have lost a viewer.
Plus, it could be worse if you use automated translation tools. These tools often provide direct translations which can sometimes be wrong. This is why you should always insist on quality subtitling services. A professional subtitling firm can also localize your content for your target audience.
Engaging in subtitling services can have several benefits to your business. Below are some of these benefits.
Increases consumption
Localizing your content using subtitles will help your business reach wider audiences. This is because more people will be able to understand and consume the content. When more people understand what your business is about a boost to your sales is inevitable.
Subtitling also allows you to reach people who have a hearing impairment. This further adds to the people who can enjoy and consume your content.
Getting the attention of consumers in a new territory is the fastest way to succeed in expansion. This is why you should ensure that your subtitling is localized for a better viewer experience which then grabs their attention.
Helps improve comprehension
Think about that time when you were watching a movie and an inaudible scene comes on. Instead of having to rewind over and over to figure out what’s going on, you can read subtitles. The same goes for technical subject matters.
Some content involves using some terms that may be difficult for the average person. These could be phrases or abbreviations that only a few people know. To ensure that your content isn’t limited to specific people, you can use subtitles. This will help more people understand what’s going and sometimes pique their interest.
Once there’s interest in a subject it’s easy to create a following. This will go on to ensure that your future projects are successful.
Improves visibility
People’s concentration increases when they watch a video with subtitles on. This is because, at that moment, you engage both their auditory and visual senses. This level of concentration ensures that your consumers understand and enjoy your content.
Subtitles also improve the chances that people will remember your business later on. This is because the text stimulates visual sense which improves memory retention. So by implementing subtitling, your viewers will able to remember your brand long after they see your content.
Improves social media traffic
Social media traffic is a good way to get your business’s name out to the public. Today, most videos that appear on a social media timeline have subtitles on them. This is because most people are consuming social media content while on the go. So the easier it is for them to understand your content the more likely they are to share it.
Besides, many people view videos on social media in public. This means that to maintain their privacy they may not want to increase their phone volume. Instead, they’d rather watch the videos with subtitles.
Many videos on social media today only have a background soundtrack with subtitles. These subtitles explain what’s happening in the video, making it easy to understand.
Where to get subtitling services
Day Translations offers high-quality subtitling services to our clients which include brands like Netflix and Amazon. Our subtitling services have helped many businesses improve their localization, therefore improving their brand image.
Do you need some subtitling done? Reach out to us and our team of experts will be glad to help.