The beauty industry spans the globe which means it serves an international market consisting of many different languages and cultures. By now you may be wondering what falls under the beauty industry? Well, for the purpose of this post, we’ll divide the beauty industry into 3 main categories. They are as follows: Hair and hair care, skin and skincare (to include make-up and fragrances), and nail and nail care.
It is predicted that by 2027 the beauty industry will generate an estimated $784B in profit with a predicted 4.75% industry growth each year leading up to that. Simply put, the Beauty Industry is strong and is set to get even stronger.
Given the fact that we live in a globalized and digitized world, it means that brands and products have to be scaled to international standards while still being able to reach a local market; that’s where translation services come in.
Day Translations is the most flexible language service provider in our industry. We provide 24/7 translation services for just anything. We’ll get you and your brand ready for the international market in no time. The best part? We provide 100% human-powered translation services.
Defining translation in the context of the Beauty Industry
It’s a given that as long as you’re part of a global industry professional translation services should seriously be considered. By considering translation services your beauty business is sure to expand and grow successfully. Using professional translation services also helps build relationships within your desired market/s because you’ll be speaking the language of the people and making a connection.
Of course, as an international company, there’s going to be a plethora of marketing materials, product packaging, and social media campaigns that need to be understood by your customers which means they’ll need to be translated for your audience.
To answer the question…
Yes, the Beauty Industry does need professional translation services because of the following reasons:
- More and more companies are going purely digital especially in light of the global pandemic. That said, a digital platform means you automatically can have a global audience which in turn means that people who may not speak your native language may be potential customers and as such translation services will be required.
Think about it, these days it’s just as easy to purchase an eye shadow palette originating from France, your favourite shade of lipstick from the United States, or a highly pigmented blush from China.
How will these brands manage the influx of customers they will get if they aren’t able to effectively communicate with them?
- Advertising and marketing your beauty products and services is best done in several languages in order to maximize your brand’s visibility and attract new customers. This will of course increase sales and the popularity of your brand within the local markets within your international community. In addition to this, professional translation services also open your products and services to more languages, which eventually increases your website traffic and conversions. Day Translations is here to help you translate any content within the beauty industry into any language that is required.
- The beauty industry can be a complex world especially when a key pillar for growth on the international scene depends on broadening the communication and advertising of your brand, its products, and the various designs that may be required. Moreover, the beauty industry is a 100% global sector, where all its products and services are meant to reach every corner of the world. To achieve this, beauty companies are encouraged to invest in advertising campaigns, play integral roles in (for e.g.) fashion shows, do beneficial media events and of course, show up and show out on social media.
With this in mind, in order for you to bring your campaigns closer to home for your markets or potential customers, it’s important that you adapt your messaging to the different cultures within your target market.
Naturally, one of the main cultural components is the language of the people, which can also be a barrier when trying to enter a market. This key factor can limit your ability to attract customers.
Which is why the team at Day Translations offers translation services that allow you to help your customers. We do this through the maximization of the efficiency of your campaigns and business efforts in any language with our 24/7 availability.
Wrapping up
With the growing demand for products and services within the digital space and the necessity for e-commerce, there’s no doubt that the beauty industry needs translation services.
If you want to reach and effectively convert your audience into paying and loyal customers then put Day Translations at the top of your list for all your translation needs.