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Survey people from all over the world and quantify their open-ended answers with our linguistic coding services. Adapting survey questions to local cultural norms is crucial for crafting effective surveys that resonate with diverse populations and ensure accurate data collection. Our mother-tongue translators will help you turn sentiment into hard data, regardless of whether your customers are from Brazil, Egypt, or Korea. Localization by native speakers ensures that the content is culturally relevant and comprehensible, significantly improving the accuracy of responses.
Linguistic Coding refers to the process of localizing and coding open-ended survey answers (qualitative data) to enable measuring the results of such surveys (and arrive at quantitative data). This is required when companies survey a large number of people speaking several different languages, but for which they need the same questions answered.
Open-ended questions are those that allow people filling out the surveys to express themselves, for companies to learn more about their specific concerns, as well as the elements they appreciate. Engaging professional translators in this process ensures accuracy, context, and cultural relevance, which are crucial for meaningful data interpretation.
The difficulty with open-ended questions is that sentiments are hard to quantify! And that’s where Open-Ended Survey Coding comes in. Reflecting language usage in survey translations is essential to avoid biased results and potential offense, ensuring cultural sensitivity in communication.
Survey translation is the process of converting survey questions, instructions, and other text from a source language into one or more target languages. This process is crucial for collecting high-quality survey data from diverse populations and ensuring inclusivity in research projects. Effective survey translation requires a deep understanding of the source language, target language, and cultural nuances that may affect the translation.
Survey translation offers several benefits for researchers and businesses. By translating surveys into multiple languages, researchers can reach a wider audience and collect data from diverse populations. This can lead to more accurate and reliable results, as respondents are more likely to understand and engage with the survey in their native language. Additionally, survey translation can help reduce dropout rates and improve the overall quality of survey data.
Open-ended surveys are coded by assigning values to the types of answers provided, based on the mention of certain words that tell the algorithm the general inclination of the answer.
Here’s an example: Let’s say we are the owner of a hotel chain called Imaginary Example Hotel, and at the end of every stay, we send our guests a lengthy survey with some open-ended questions.
When asking our guests how they feel about the staff working in our hotel, we apply a code to certain adjectives, with a ranking of importance, from 1 “Very Good” to 5 “Very Bad”:
If we got the following answer:
The code would detect two “number 1” words, and would tag this answer as a solid 1.
If we got this answer, however:
In this answer, the code would detect a “number 3” word, a “number 1” word, and one “number 5” word. In this case, the average of these words would tag this as a “number 3” answer.
Hiring a professional translator can ensure accurate coding by addressing language nuances and cultural differences effectively.
The survey translation process typically involves several steps. First, the survey is reviewed and analyzed to identify any cultural or linguistic nuances that may affect the translation. Next, the survey is translated into the target language using a combination of human translation and machine translation tools. The translation is then reviewed and edited to ensure that it accurately conveys the original meaning and intent of the survey questions. Finally, the translated survey is tested and validated to ensure that it is accurate and reliable.
Quantitative market research is a type of market research that focuses on numerical data and statistical analysis. Survey translation is an essential part of quantitative market research, as it allows researchers to collect data from diverse populations and ensure inclusivity in research projects. By translating surveys into multiple languages, researchers can reach a wider audience and collect more accurate and reliable data. This can lead to better insights and decision-making, and ultimately drive business success.
Linguistic coding involves the work of mother-tongue linguistics experts that help localize survey’s answers so that your company can easily quantify data from multiple surveys, for customers from all over the world.
Understanding cultural norms is crucial for crafting effective surveys that resonate with diverse populations and ensure accurate data collection. The language team carefully examines open-ended answers and assigns them a value that is present in all the languages your survey has been written on, which means that you’ll know exactly what the general feeling is about your brand. No matter if your clients are from the US, Morocco or Japan!
Let’s continue with the example we had above. This time, let’s say we’re surveying two guests: one from the Philippines and one from France about the staff.
Filipino guest
Here, “maganda” means “nice” (adjective = 2), and “mahal ko” means “I loved”. (adjective = 1), so linguists can assign this a value of 1.5.
French guest
Here, “horribles” means “awful” (adjective = 5), and “désagréables” means “rude” (adjective = 4), so linguists can assign a 4.5 value.
The example above is an oversimplification of a process that can only be accurate when handled by carefully trained language professionals. The work of these specialists is critical. Not only are they the only ones who can understand the semantics of what certain words mean, but they truly appreciate the sentiment that drives a person’s answer, depending on where they’re from.
For instance, an answer containing the same word in Spanish can mean different things depending on if the person is from Buenos Aires (Argentina) or Santa Marta (Colombia).
Engaging professional translators ensures that the coding is accurate and culturally relevant, enhancing the overall quality of the data collected.
As a translations company with over 13 years providing language services to customers around the world, we’re the first ones in our industry with the professionals and the technology to offer this service. Reviewing the final translation for accuracy and quality is crucial to ensure the success of your project.
If you want to connect with people across the globe, you need human translation services, with real humans to keep you accurately communicating. We promise to deliver the most accurate, highest quality human translations in the industry. Using reliable survey platforms is crucial for managing multilingual surveys effectively, ensuring professional execution and minimizing errors during the survey process. You focus on great customer service. We’ll focus on the linguistic coding services that get you there.
Conducting quantitative research is essential to ensure effective survey translation and data collection. This approach helps assess the cultural appropriateness and performance of surveys in diverse populations, yielding actionable insights. Our translation company is driven by our passion for languages. This transcends every word we translate. Accurate survey translations are crucial in multilingual market research to avoid bias and misinterpretation. If you need the highest quality professional translations or interpretations, in the fastest time, we invite you to get a free quote online, or connect with us 24/7. We’re always available. And we’re happy to help!
Professional translators play a vital role in ensuring high-quality translations, maintaining accuracy, context, and cultural relevance.
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Accurate survey translations are crucial in multilingual market research to avoid bias and misinterpretation, ensuring reliable data collection.
Professional translators play a vital role in ensuring high-quality translations by maintaining accuracy, context, and cultural relevance.
