Software localization is all about creating a better product-market fit. At the end of the day, you could have the best software in the world but if 40% of internet users would never buy from a website that doesn’t have content in their native language,…
Thanks to the international success of big brands like Coca-Cola and Visa, globalization is now a force to be reckoned with. Lately, other companies like Peloton use localization to embark on expansion missions abroad, thinking globally while keeping the focus on local relevance at the…
The talk of the town is a mild expression when referring to the recently released and wildly popular Korean series, Squid Game. Not only was Squid Game Netflix’s biggest series launch to date, but it became the number one series in Netflix’s top ten list…
Localization is at the forefront of digital transformation and international growth for brands. The shift to a digital-first world sees companies reevaluate their business practices, prioritize digital marketing strategies, and recognize the importance of language as a driving force for the growth of their business….
UPDATED 2021 Localization involves a complex process to ensure that every element conforms to the given standards and specific requirements to answer the needs of target locales and audiences, one of which is linguistic testing. Linguistic testing is part of the non-functional testing after…
Accessibility is a big deal, so much so that lawsuits surrounding accessibility for disabled internet users have soared through the roof, with more than 11,000 cases filed in 2019 alone. Title III of the Americans with Disabilities Act states that websites must be free of…
Dubbing is an essential part of filmmaking and advertising. This is the part of the filming process where a voice recording is added to a film, often in different languages. While this may sound like a simple process, a lot of preparation goes into dubbing….
Some of the terminologies in the language services industry can be confusing at times. Even though most people understand the difference between transcription and interpretation, it’s hard to make sense of some more intricate terms if you’re not a linguist. One of the questions we…
Did you know that people who are 18 – 36 years make up the most video game players at 38 percent? And it is worth noting that senior audiences at 65 years old and above still get a piece of the pie at 6 percent?…
In today’s global world, communicating with people of different cultures and languages is vital. According to Lingoda even the 20th most spoken language in the world—Turkish—has around 80 million speakers. And in the 2nd spot sits Mandarin, which has about 1,117 million speakers. Said another…
From Beijing to New York, global expansion is high on the business agenda. But while access to international customers translates to greater profits, translating a website and localizing your content to tap into global markets also means more work. Making your website appeal to customers…
Whispered interpreting is a form of interpreting in which a linguist renders a message from one language into another by whispering it to the client. Since this rendering is carried out while the speaker is talking, this is a form of simultaneous interpreting. Whispered interpreting…
