Hey! This article is part of our Ultimate Guide to Localization – check it out for a full, comprehensive post about this method and what it entails, who it is for, and much much more! ___________________________________________________________________ A brand is far more than just a name…
Hey there! This article is part of our full Localization All-in-One guide! Check it out to find out more about the entire process behind international expansion! So, here’s something that even movie lovers could’ve missed. Movies go through a localization process for which their content–script,…
Hey! We have a full Global Marketing Guide designed to give you the toolkit of tutorials, videos, and step-by-step guides that will help your business expand abroad! Every year, millions of companies invest millions of dollars in online advertising campaigns. That’s because pay-per-click campaigns…
When it comes to meeting the needs of global brands, translation alone doesn’t cut it. That’s why businesses operating internationally often have to recur to localization and transcreation services. But, as we begin to learn about these solutions, we may notice that they seem to…
Decades after surviving the Dot-Com crash, Amazon continues to grow. The company has amassed a yearly revenue of 11.59 billion dollars, and has a seat at the table in a diversity of industries, from cloud computing to entertainment. Today, we’ll look at the secrets behind…
This article is part of our Localization Guide – check it out to access all the resources we have designed to help you expand your brand abroad! ____________________________________________________________ Localization is a must-have when it comes to going global with your business. A huge part of…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
International expansion forces us to reimagine most areas of our business. Our marketing is one of them. As our business grows in scale and starts to compete throughout different markets, we can’t just replicate an old winning strategy. What might have worked in our home…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
The Hispanic population in the U.S. reached 59.9 million in 2018. This makes them the second–largest ethnic group in the United States. The Selig Center for Economic Growth at the University of Georgia’s business school determined the total buying power of the US Hispanic population…
What is Linguistic Coding? One of the greatest challenges that international organizations face is keeping their processes and flow of information consistent across locales. This might require some extra effort, but it’s absolutely vital to keep our business strong and goal-focused throughout. If we’re conducting…
A great product, an engaging and relevant brand, and a marketing team with decades of expertise might not be enough to take your company global. Having a global brand is all about being successful in several different regions. As some experts like to say, “To…
Some say the best time to expand internationally was 10 years ago, and we think that the second best time is definitely today. Dive into this list of proven business tips for growth and we guarantee you, you’ll wish you had read this earlier. Entrepreneurs…
Carrefour is a French multinational corporation in the retail industry. It was founded 61 years ago in 1959 by Marcel Fournier, Denis Defforey, and Jacques Defforey. It has 12,111 stores worldwide, and over 360,000 employees operating in more than 30 countries. As of 2018, the…
Expanding your business abroad is a lengthy, complex process. It involves establishing the right partnerships, understanding a new set of customers (and rules to play by), as well as adapting your product to new linguistic and cultural standards. But with the right resources, the right…
With a growing number of companies going global and more markets opening their doors to international commerce, business owners are becoming more aware of the role of localization in their business’ success, and starting to look for the best localization company to help them meet…
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