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Create a captivating user experience for your customer with our video game localization services. For more than a decade, we’ve helped digital products succeed in the global market. Rely on our team of mother-tongue linguists and localization experts to ensure an immersive and enthralling gaming experience in every single language. Contact us today – we’re available for you 24/7.
Game localization is the intricate process of adapting a video game to meet the linguistic, cultural, and regulatory requirements of a specific region or language. This goes beyond mere translation; it involves modifying text, audio, and visual elements to resonate with local players. For instance, cultural references, humor, and even gameplay mechanics might need adjustments to align with local preferences and norms. Effective game localization requires a deep understanding of the target audience, their language, and their cultural nuances. By doing so, game developers can ensure that their video games are not only accessible but also enjoyable for players around the world.
Localization offers a multitude of benefits for game developers, making it a crucial step in the game development process. Firstly, it significantly increases global reach and revenue by tapping into new markets and expanding the player base. Secondly, it improves player engagement and satisfaction, as gamers are more likely to enjoy and stay loyal to a game that feels tailored to their cultural context. Additionally, localization enhances brand reputation and credibility, positioning the developer as a global player in the industry. It also provides a competitive advantage in the global gaming market, allowing developers to stand out in a crowded field. Ultimately, by localizing their games, developers can access new markets and audiences, driving growth and success.
We provide comprehensive localization services to create a captivating experience for your users around the world.
So, if you’re thinking about introducing your video game to international markets, now’s the time to localize it. Because launching just one version of your product will dramatically dent your market share, you need to create a tailored user experience. Video game localization takes into account different languages, cultures and gaming habits. But how do you get it right? With the support of a partner who specializes in languages and culture, and is an industry leader in high quality translation services.
The popularity of video games transcends geographic regions, gender, age and languages. If your video game is a hit in the States, what’s stopping it from conquering the Asian market? Both indie and AAA games can benefit immensely from localization to reach a broader audience.
Failure to localize your video game, the language, interface, graphics, icons, and colors translates into failure to do business globally. Satisfying increasingly demanding user expectations, while ensuring cross-platform compatibility, is a complex process. This is especially true for mobile games, which have a significant impact on global demographics and require high-quality translations to ensure user engagement and revenue generation.
Does your video game work over multiple devices and operating systems? Do you need video game localization modifications that go beyond the textual structure and capability of a regular translation agency? We can make major adjustments to your game’s coding to take into account not only wording, but also graphical discrepancies between your source and target languages (such as font types and icons). Increase your appeal from America to Asia with our expert video games localization services, utilizing professional translators to ensure the highest quality outcomes.
The localization process is a comprehensive and multi-step journey that ensures a game is ready for international markets. It typically involves the following steps:
Localization is not a one-size-fits-all process; it varies depending on the gaming platform. Here’s how it applies to different platforms:
We will prepare your videogame software and hardware for sale in multiple languages and countries.
If you’re aiming for worldwide success, your film needs to be localized to your target audience.
We understand the language of the internet and how to harness that knowledge to increase your conversion.
Because your strength is software development and our strength is languages, let’s work together.
With increasing demand for smartphone apps and related mobile technology, localization services are key.
We offer a range of linguistic testing solutions combining our knowledge of language and programming.
Different video game genres have unique localization needs. Here’s how localization can be tailored to various genres:
By localizing their games for different genres and platforms, developers can ensure that their games are accessible and enjoyable for players around the world, regardless of their preferences or gaming habits.
We ensure that your source content is multiple languages-ready. Your video game’s code is written to allow you to create versions of your product in other languages easily and with low cost. Accurate game translation is crucial to engage international audiences effectively. Once your product is localized on all levels, we run it through rigorous testing to ensure that it is market-ready. This includes:
We hand-pick the right talent for your video game’s characters through selective, extensive voice casting.
No more losing the passion, purpose, context, or tone of your wording in mediocre translation or clumsy casting. We understand that you need more than just a native speaker for your project, and we know that you want more than just an actor. Through extensive voice auditioning and the strictest submission standards, we can play the necessary role in your game’s international success.
